Our Team

Aleem Durrani

Founder & Chief Executive Officer

Aleem is a figure well known and respected in the marketing and corporate sector of Pakistan and is among distinguished personalities in the marketing, advertising and PR world. He is an entrepreneur, who strongly believes in paying back to the society and participates in social development programs.

He holds a Master’s degree in Marketing, besides having several leadership courses under his belt. His professional career spreads over a span of 2 decades. He has provided consultation services for various top-notch multinational and blue-chip organizations. He possesses outstanding leadership skills and believes in uniting and leading. With his innovative approach, he strives to nurture the most talented winning teams in advertising, media buying and communication sectors.

He is currently spearheading one of the leading media agencies Media Pulse as well as an integrated PR agency namely Media Matters. He has also been associated with various business schools as a visiting faculty member for over a decade. Aleem has served on the executive council of Marketing Association of Pakistan and media technical committee of Pakistan Advertisers Society.

His down-to-earth vibrant personality and a firm belief on value system, makes him stand firmly against every challenge, both in his personal and professional life.

``Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.`` Richard Branson

Natasha Durrani


An entrepreneur and communications professional, Natasha presently holds the position of Director at Media Matters where she oversees strategic communication and works towards identifying new business opportunities. She also looks after operations by supervising staff, planning, organizing, and implementing administrative systems. As she leads the company’s HR domain, she is maintaining and enhancing the organization’s human resources by planning, implementing, and evaluating employee relations and human resources policies and practices.

With an MBA degree in Marketing, Natasha has more than a decade of experience in advertising, strategic management, communication, media sciences and business development and management. Natasha is also an avid lifestyle blogger.

``There is only one thing in the world worse than being talked about, and that is not being talked about.`` Oscar Wilde